Amalie Sckerl Hansen is a brand specialist crafting bold visual identities through graphic design, illustration, and social media. Based in Copenhagen.
Amalie Sckerl Hansen is a brand specialist crafting bold visual identities through graphic design, illustration, and social media. Based in Copenhagen.
CASE 1:
COFFEE COLLECTIVE
Type: Christmas campaign
My role: Photographer, graphic designer
As part of my internship at Coffee Collective, I worked on crafting content and copy for newsletters, social media and web, with a focus on brand consistency.
For the Christmas campaign, I produced the photography for the advent calendar, capturing warm, tactile moments that reflect the brand’s dedication to quality and craft. In addition, I created a handmade animation centered around the AeroPress, bringing a playful and engaging element to the campaign.
CASE 2:
POLITIKEN PLUS
Type: Student project
My Role: Visual identity, Graphic Design
Politiken Plus is a culturally driven membership universe designed for those seeking meaningful, real-world experiences in an increasingly digital age. Built as a student project, the concept positions the brand as a trusted cultural guide.
BRAND STRATEGY
At Politiken Plus, we embody Denmark’s most curious cultural voice—both exploratory and well-informed. With an insatiable appetite for new experiences and a deep understanding of the cultural landscape, the brand acts as a reliable companion, guiding members toward what’s worth seeing, feeling, and experiencing.
VISUAL IDENTITY
CASE 3:
EXLIBRIS EDITION
Type: Bachelor project
My role: Art Direction, Graphic Design, Research
For my bachelor project, I collaborated with Book in a Box, which is a Danish subscription service curating premium fantasy and romantasy titles for readers and collectors. Founded in 2023 alongside the release of Fourth Wing, the brand was born from a deep personal passion for literature and has since grown into a small, dedicated team navigating a competitive, global market.
BRAND STRATEGY
VISUAL IDENTITY
CASE 4:
BUFFERLO
Type: Student project
My Role: Brand Strategy, Graphic Design, Photography, Campaign Concept, Production Assistance
Bufferlo is a bold, cowboy-inspired wireless router brand built around freedom, mobility, and internet without constraints. Designed in collaboration with Co/Plus and 3 Denmark, the brand blends humour and confidence to position itself as a daring alternative in a highly technical and regulated category. Bufferlo’s identity is rooted in Western metaphors and modern digital behavior. The concept transforms the mundane act of connecting to the internet into a playful, adventurous experience.
BRAND STRATEGY
VISUAL IDENTITY
CASE 5:
PETER & EDDIE
Type: Student Project
My role: Brand strategy, Brand Identity, Graphic Design, Campaign Concept, Production Assistant
Crafted from carob powder, coconut oil, peanut butter, and blueberries, the product mimics the indulgence of real chocolate without the cocoa. Created as part of The Real Startup course, through real-world testing, the concept proved its bite with a 70% conversion rate right out of the gate. With no initial branding or packaging, but a crystal-clear personality, the foundation was set.
BRAND STRATEGY
VISUAL IDENTITY
Bright, bold, and bursting with personality, the visual identity captures a brand that’s young at heart.
