For my bachelor project in Creative Branding, I developed a comprehensive brand strategy and visual identity for Book in a Box, a Danish subscription service offering premium fantasy and romantasy titles. Founded in 2023 with the release of Fourth Wing, the company is driven by the founder’s personal passion for literature and has since grown into a small entrepreneurial team. The project addresses the challenge of standing out in a competitive, international market shaped by established players and hype-driven communities.

Using a structured design process, I led the project end-to-end—from research and strategy to concept and visual execution. Through interviews, competitor analysis, and trend research, I translated qualitative insights into a clear positioning, resulting in a refined brand platform, manifesto, and a conceptual direction rooted in analog aesthetics.